Themarketing includes much more complex activities which the sale isapart and can be defined as the work necessary to decide what, where, towhom and at what price, what image should sell in order to minimizecosts and maximize sales .
The marketing may be appropriate in scope and planning as to the realbusiness needs.
Itstarts basically from two tests: the first based on analysis of thecompany, its products, goals to be achieved by proceeding withappropriate evaluation methodologies. The second analysis was based ondata outside the company covering the place (country, region, etc.),demographics (of the companies in case of a B2B or B2C if potentialbuyers). We separated the potential users of the goods or services tocreate homogeneous classes if possible. We evaluate the potentialcompetitors to have a framework in which to hypothesize as productplacement in the new market. The data on the market are mainly foundthrough publicly available data (World Bank, statistical agencies,data, customs, etc.) then no additional cost, unless special needs willbe agreed in the particular data set to acquire or develop.
Willthen retrieve and analyze information about potential sales channels(JV, distributors, agents, etc.) will be studied and implemented ageneral framework of corporate strategy (analysis and simulation ofspecific situations or reactions to the operations of competitors) anda strategy prices.
On these baseswill retrieve the correspondingdata to the market share target and then built a database of potentialcustomers that will be used in subsequent phases of implementation ofadvertising (graphics, multimedia, e-marketing, telemarketing, etc.)
• Activities to identify:
o Which product to sell
o Where should sell
o Type of buyer most suitable.
o How to place the sale price
o What image should be associated with.
• Stages of marketing 's Internal analysis
o What are the strengths of the company
o What are the weaknesses
o What are the dangers from which todefend
o What are the positive opportunities
o Analysis of the external environment(country, region)
o Demographic and psychographics
o Competitors
o Sales Channels
o Strategy Works
o Strategy prices
o Target Market Segments
o Database of potential customers
o Promotion
o Monitoring
o Change
o Implement changes
o Monitoring
o Change
o Implement changes
| EXPORT TASK FORCE : weboost your export  | Comparisonof theuse of ETF marketing services with the current situation | | Benefits | ETF | Your currently | | | | | | Analysis for choosing themost relevant countries | Yes | ? | | Analysis of local competition | Yes | ? | | Analysis of the productsalready imported (volume / trend) | Yes | ? | | Exportingopportunities | Yes | ? | | Research Joint Venture | Yes | ? | | Search for afranchise | Yes | ? | | Search for affiliates | Yes | ? | | Marketing for web sites | Yes | ? | | Study of the consumermarket | Yes | ? | | Study of the enterprisemarket | Yes | ? | | Choosing the best marketsegment | Yes | ? | | Choice of products morecompetitive | Yes | ? | | Study of competitive advantage | Yes | ? | | Determining pricing strategy | Yes | ? | | Drafting of the marketingplan | Yes | ? | | Option email marketing | Yes | ? | | Project website | Yes | ? | | Draft sale web | Yes | ? | | Logo design, brochures, image | Yes | ? | | Project packaging | Yes | ? | | Project of the message | Yes | ? | | Option telemarketing | Yes | ? | | Option multilingual callcenter | Yes | ? | | Operational efficiency ofmarketing | Yes | ? | | Draft amendments | Yes | ? | | Implement change | Yes | ? | | Using Web Markets AlibabaEuropage ... | Yes | ? | | Use of social networks:Facebook, Twitter | Yes | ? | | Draft individual events.Calendars of events. | Yes | ? | | Training of companystaff | Yes | ? |
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