The
marketing includes much more complex activities which the sale is
a
part and can be defined as the work necessary to decide what, where, to
whom and at what price, what image should sell in order to minimize
costs and maximize sales .
The marketing may be appropriate in scope and planning as to the real
business needs.
It
starts basically from two tests: the first based on analysis of the
company, its products, goals to be achieved by proceeding with
appropriate evaluation methodologies. The second analysis was based on
data outside the company covering the place (country, region, etc.),
demographics (of the companies in case of a B2B or B2C if potential
buyers). We separated the potential users of the goods or services to
create homogeneous classes if possible. We evaluate the potential
competitors to have a framework in which to hypothesize as product
placement in the new market. The data on the market are mainly found
through publicly available data (World Bank, statistical agencies,
data, customs, etc.) then no additional cost, unless special needs will
be agreed in the particular data set to acquire or develop.
Will
then retrieve and analyze information about potential sales channels
(JV, distributors, agents, etc.) will be studied and implemented a
general framework of corporate strategy (analysis and simulation of
specific situations or reactions to the operations of competitors) and
a strategy prices.
On these bases
will retrieve the corresponding
data to the market share target and then built a database of potential
customers that will be used in subsequent phases of implementation of
advertising (graphics, multimedia, e-marketing, telemarketing, etc.)
• Activities to identify:
o Which product to sell
o Where should sell
o Type of buyer most suitable.
o How to place the sale price
o What image should be associated with.
• Stages of marketing 's Internal analysis
o What are the strengths of the company
o What are the weaknesses
o What are the dangers from which to
defend
o What are the positive opportunities
o Analysis of the external environment
(country, region)
o Demographic and psychographics
o Competitors
o Sales Channels
o Strategy Works
o Strategy prices
o
Target Market Segments
o Database of potential customers
o Promotion
o Monitoring
o Change
o Implement changes
o
Monitoring
o Change
o Implement changes
|
EXPORT TASK FORCE : we
boost your export
| Comparison
of the
use of ETF marketing services with the current situation |
| Benefits |
ETF |
Your currently |
| |
|
|
| Analysis for choosing the
most relevant countries |
Yes |
? |
| Analysis of local competition |
Yes |
? |
| Analysis of the products
already imported (volume / trend) |
Yes |
? |
| Exporting
opportunities |
Yes |
? |
| Research Joint Venture |
Yes |
? |
| Search for a
franchise |
Yes |
? |
| Search for affiliates |
Yes |
? |
| Marketing for web sites |
Yes |
? |
| Study of the consumer
market |
Yes |
? |
| Study of the enterprise
market |
Yes |
? |
| Choosing the best market
segment |
Yes |
? |
| Choice of products more
competitive |
Yes |
? |
| Study of competitive advantage |
Yes |
? |
| Determining pricing strategy |
Yes |
? |
| Drafting of the marketing
plan |
Yes |
? |
| Option email marketing |
Yes |
? |
| Project website |
Yes |
? |
| Draft sale web |
Yes |
? |
| Logo design, brochures, image |
Yes |
? |
| Project packaging |
Yes |
? |
| Project of the message |
Yes |
? |
| Option telemarketing |
Yes |
? |
| Option multilingual call
center |
Yes |
? |
| Operational efficiency of
marketing |
Yes |
? |
| Draft amendments |
Yes |
? |
| Implement change |
Yes |
? |
| Using Web Markets Alibaba
Europage ... |
Yes |
? |
| Use of social networks:
Facebook, Twitter |
Yes |
? |
| Draft individual events.
Calendars of events. |
Yes |
? |
| Training of company
staff |
Yes |
? |
|
|
